St. Louis Brewery is America’s Largest Beer Maker
The famous brewing factory offers daily tours that focus on the storied heritage of the company, unique architecture of the brewery itself, and state-of-the-art technology used in creating its various brands. Guests 21 years of age or older are invited to sample Anheuser-Busch products in the brewery’s hospitality room after the tour, including both new and seasonal products, while a gift shops sell souvenirs of all sorts. There is also a chance to see the nearby Budweiser Clydesdale Stable, Beechwood Lager Cellars, Bevo Packaging Facility and historic Brew House.
With roots dating to 1852, Anheuser-Busch is headquartered in St. Louis, MO. The company makes more than 100 beers, including the top 2 sellers in the USA.
In 1864, Adolphus Busch went to work at a brewery owned by his father-in-law, Eberhard Anheuser. 15 years later, the company changed its name to Anheuser-Busch. Fueled by the popularity of it’s a top-selling product, Budweiser, the brewery would grow to become the biggest in the nation. It didn’t get to be #1 by accident.
Innovations Lead to Early Success of Brewery
Several factors helped the St. Louis based beer maker become popular. Adolphus Busch made use of pasteurization, the practice of introducing heat to the brewing process. The pasteurization of beer helped destroy micro-organisms within the beer, which gave it longer shelf life. Combined with a fleet of 850 refrigerated rail cars, Busch was able to ship his beer great distances from the St. Louis brewery.
Prior to the 1880s, the only options for saloon patrons of the American west were locally brewed beer, or whiskey, which didn’t spoil in the bottle the way beer would. With the introduction of the pasteurization process and the refrigerated rail cars, Busch could slake the thirsts of miners, cowboys, and frontiersmen in the remote western regions of the country. No other brewer of the day used these methods of brewing and delivery, and Budweiser gained a loyal following that it still enjoys today.
Busch Uses Clever Marketing to Sell Beer
In addition to his prowess as a brewmaster, Adolphus Busch was a marketing and promotional expert. Even in those early days, he saw the value of advertising as a way to develop brand loyalty. While other brewers relied on the word-of-mouth method of advertising, Busch developed other methods. Posters, featuring beautiful women holding Budweiser bottles, would hang on tavern walls. Busch also gave away items sporting the Budweiser name. Cheap pocket knives would be handed out to prospective customers, who would see the Budweiser name whenever they used the knife.
The company that he co-founded has continued the practice of clever advertising. Various different advertising campaigns have promoted Bud, Bud Light, and other Anheuser-Busch products. The company has also made use of some easily identifiable logos and mascots. The A and Eagle have been with the company since its founding and has undergone slight modifications over the years. In 1933, the six-hitch Clydesdale team made its debut, and the Clydesdale pulling a beer wagon is a common sight that is instantly identifiable with Bud. The Dalmatian dog got his first ride on the beer wagon in 1950.
Bud, Busch and the Future of Beer
Since it’s founding in St. Louis, through the Prohibition years of the 20s and 30s and right on up to today, Anheuser-Busch has changed with the times and rolled with the punches. They control almost half of the beer market in the United States, with Bud Light being the most popular beer in the country and Budweiser topping the worldwide bestseller list.
It is difficult to imagine a world without beer. It’s just as hard to imagine the circumstances that would have to happen to displace Anheuser-Busch from its position as America’s biggest selling brewery. As long as people thirst for beer, the future of Anheuser-Busch seems secure. Long live the King.
One Busch Place
St. Louis, MO 63118